Video project Assignment Example | Topics and Well Written Essays - 500 words

Video project - Assignment Example In this context, spectrum health involves itself with the community by creating direct contact and addresses their concerns in the manner that is best suited for them. The company involvement with the affairs of the community enables the community to appreciate its existence while the company can know the needs of the community health wise and address them in future community focused programs. The video illustrates the assigned course very well as it clearly shows the innovative manner a company or organisation can be involved in the community around it especially making the programs community friendly through participation. In this case, it is initially all about the social parties rather than what the organisation derives from it. The company does not engage mainly to rip benefits but it stands to ultimately benefit from its involvements through several avenues. The proceedings in the video provided bear a relation with what was discussed in class. One notable element relates to how corporate social responsibility in modern days functions. It is notable that the organisation Spectrum health stands to gain from its involvement with the community. Through corporate social responsibility, it is building reputation which in line translates to a better image. Demand for its health insurance services are likely to go up because it identifies with people surrounding its basic operations. According to the iron law of responsibility, those organisations that do no appeal to the society through usage of their power loses it. From the video, it is evident that Spectrum Health’s goal is to use their influence and contribute positively to the society. Essentially, their goal with coming up with the project is to make a positive impact which they achieve. The actions of the organisations contain some present forms of corporate social responsibilit y. There is the citizen ship approach- they do it out of obligation and accountability, they are also focused on the